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How to Build Schedule Blocks

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2016 Mobile Ad Summit
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Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

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How to Build Schedule Blocks

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How to Build Schedule Blocks

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Global Forum Open House
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2023 Global Forum Agenda

Monday, October 2
Tuesday, October 3
Wednesday, October 4

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Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

2U HQ Open House Details

7:00 AM - 5:00 PM

Registration and Information Desk Open

Potomac Ballroom 

8:00 AM - 9:00 AM

Breakfast


Location: Anacostia Ballroom and Foyer

Anacostia Ballroom and Foyer

General Session


9:00 AM - 10:30 AM 

Welcome from 2U Leadership

 

Our Global Forum will open with a welcome from 2U Co-Founder and CEO Chip Paucek and edX Founder, 2U Chief Platform Officer, and MIT professor Anant Agarwal, followed by remarks from President of Partnerships Andrew Hermalyn.


Speakers: 

Chip Paucek, Co-Founder and CEO, 2U 

Anant Agarwal, Chief Platform Officer, 2U

Andrew Hermalyn, President, Partnerships, 2U 


The Power of Partnerships in Online Learning


University leaders share how partnerships help them expand their missions for their institutions and learners, and take on some of the most pressing issues facing higher education today.

 

Speakers: 

Jim Gash, President and CEO, Pepperdine University

Lynn Goldman, Dean, Milken Institute School of Public Health, The George Washington University  

Todd Nicolet, Vice Provost for Digital and Lifelong Learning, The University of North Carolina at Chapel Hill

Kent Syverud, Chancellor and President, Syracuse University

Andrew Hermalyn, President, Partnerships, 2U (Moderator)

 

Life After Academia and Impact Beyond the Classroom


Higher education is a unique and evolving industry–and a training ground for leadership. Hear from former academics about how higher education prepared them for continued impact in roles beyond and after the classroom.

 

Speakers: 

Sean Decatur, President, American Museum of Natural History

Dan Porterfield, President and CEO, The Aspen Institute

Jill Tiefenthaler, CEO, National Geographic Society

Andrew Hermalyn, President, Partnerships, 2U (Moderator)

 

Location: Potomac Ballroom

Potomac Ballroom  

10:30 AM – 11:00 AM

Morning Break & Networking

 

Grab coffee, snacks, and network with your peers. Want to learn more about enterprise offerings, social impact, marketing, career services, learning technology, student support, and more? Connect with our 2U experts stationed throughout the foyer during breaks.


Location: Potomac Foyer

Potomac Ballroom Foyer

Breakout Sessions


11:00 AM - 12:00 PM

Empowering Learners for the Workforce of the Future: Innovative Solutions and Alternative Credentials


This session will provide a comprehensive exploration of the evolving educational landscape and the skills development required to meet the needs of today's learners and the workforce of the future. Participants will gain insights into the initiatives undertaken by Tecnológico de Monterrey to address these challenges and the impact of alternative credentials on learners, and explore these possibilities in the context of their own organizations.


Speakers:

Michael Fung, Executive Director, Institute for the Future of Education, Tecnológico de Monterrey

Jorge Rodriguez Tort, Consulting Director in Educational Innovation, Tecnológico de Monterrey

 

Location: Rock Creek A 

 

The Road Ahead for Executive Education 


Hear our vision, direction, priorities, and progress on executive education offerings. Learn the latest on our platform strategy, how we plan to grow on-ramps to—and pathways between—your programs, and how we’re supporting your students through their learning journey. 


Speakers:

Michael Kurbjeweit, Chief Marketing Officer, 2U

Aaron McCullough, Chief Product Officer, 2U

Andy Morgan, EVP, Corporate Development and Head of Enterprise, 2U

Matt Bennett, VP of Content Strategy, 2U

Karen Meyer, VP of Partner Management, 2U

 

Location: Rock Creek B


A’s For All: How Online Tools Can Support Mastery Learning


Mastery learning, a method proposed by Benjamin Bloom, requires students to demonstrate high proficiency in prerequisite knowledge before moving on to new topics. If they don't achieve mastery, they receive additional support and retests until they do. Online learning and digital tools allow integrating mastery learning into traditional higher education, reducing equity gaps caused by varying levels of preparedness among students, particularly in STEM fields. Our position "A's for All (as time and interest allow)" advocates for students achieving their desired level of mastery, even if it takes longer or requires more practice. We describe both the online tools available to support mastery learning and the potential policy adjustments that may be necessary, allowing leaders to empower their faculty and teaching staff to implement mastery learning in both their online and on-campus courses.


Speakers:

Armando Fox, Professor of Computer Science, Faculty Advisor for Digital Learning Strategy, and Equity & Diversity Officer, University of California, Berkeley

Craig Zilles, Professor of Computer Science and Severns Faculty Scholar, University of Illinois at Urbana- Champaign 

 

Location: Potomac Ballroom

Rock Creek Ballroom A
























Rockcreek Ballroom B















Potomac Ballroom


12:00 PM – 1:15 PM

Lunch & Networking

 
Grab lunch and network with your peers. Want to learn more about enterprise offerings, social impact, marketing, career services, learning technology, student support, and more? Connect with our 2U experts stationed throughout the foyer during lunch.


Location: Anacostia Ballroom and Foyer

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

Breakout Sessions

 
1:15 PM - 2:15 PM

The Road Ahead for Boot Camps


Hear our vision, direction, priorities, and progress on boot camp offerings. Learn the latest on our platform strategy, how we plan to grow on-ramps to—and pathways between—your programs, and how we’re supporting your students through their learning journey. 


Speakers:

Michael Kurbjeweit, Chief Marketing Officer, 2U

Aaron McCullough, Chief Product Officer, 2U

Jason Zocks, SVP, Partnerships

 

Location: Rock Creek A

 

NGO Partner Case Studies: SDG Academy and IMF  


Training the Workforce of the Future: Upskilling for the SDGs with the SDG Academy


In order to achieve the sustainable development goals (SDGs) outlined in the United Nations’ 2030 Agenda, modern workplaces must transform their modes of work, operations, and supply chains. Revolutionizing the way that work is done can improve the progress made toward the SDGs. Upskilling and reskilling workers on sustainable development is necessary in the changing climate and education is the first step toward shifting companies and organizations toward sustainability. This presentation will highlight how the SDG Academy at the UN Sustainable Development Solutions Network (SDSN) has created and curated digital course content related to sustainable development that is open and accessible to education institutions and workplaces.


Speaker:

Jessica Crist, Education Manager, SDG Academy


Empowering Global Learners: The IMF-edX Collaboration


This session will present a compelling case study on the collaboration between the International Monetary Fund (IMF) and edX, highlighting how this partnership has successfully created engaging online courses to facilitate global learning. Drawing on the experience of this collaboration, the session will delve into the IMF’s overall learning program, online learner engagement strategies, and the impact of IMFx online courses. By sharing this journey, participants will gain insights into the unique challenges faced and the innovative solutions implemented to ensure the IMF’s online courses resonate with a diverse global audience.


Speakers:

Nina Dsa, Instructional Designer and Learning Specialist, International Monetary Fund

Rebeca Hassan, Project Manager, International Monetary Fund


Location: Rock Creek B


Generative AI for Boosting MOOC Production: Tools, Opportunities, and Challenges


This workshop explores the main topics, commencing with a comprehensive overview to Generative AI within the context of MOOCs, followed by an examination of advanced content generation tools and efficiency optimization strategies in MOOC production. Some academic integrity considerations surrounding Generative AI implementation and its implications are addressed, as are methodologies to foster student engagement.  Furthermore, attendees will be given the opportunity to delve into innovative applications of Generative AI in assessment and feedback, thereby unlocking the potential for personalized learning experiences.


Speakers:

Ignacio Despujol, Professor, Universitat Politècnica de València

Rocael Hernandez- Rizzardini, Director of the Von Neumann Institute and Director of the GES Department, Galileo University

Miguel Morales, Coordinator of E-Learning Area and GalileoX MOOCs, Galileo University


Location: Potomac Ballroom


Breakout Sessions

 
2:30 PM - 3:30 PM

The Road Ahead for Open Courses and MicroCredentials 


Hear our vision, direction, priorities, and progress on your offerings. Learn the latest on our platform strategy, how we plan to grow on-ramps to—and pathways between—your programs, and how we’re supporting your students through their learning journey.

 

Speakers:

Anant Agarwal, Chief Platform Officer, 2U

Aaron McCullough, Chief Product Officer, 2U

Kathy Pugh, SVP, Partnerships


Location: Rock Creek A

 

The Road Ahead for Degrees


Hear our vision, direction, priorities, and progress on degree offerings. Learn the latest on our platform strategy, how we plan to grow on-ramps to—and pathways between—your programs, and how we’re supporting your students through their learning journey. 


Speakers:

Michael Kurbjeweit, Chief Marketing Officer, 2U

Ken Laorden, SVP, Partnerships Chief of Staff, 2U


Location: Rock Creek B

 

The Third Act: Building a Purpose-driven Program for a New (Midlife) Cohort of Learners 


This session expands the definition of today’s learners with an introduction to one of our richest, underserved cohorts: mid-lifers – and the programs that serve them. These programs not only tap into the wisdom of a generation but also pave a way for a more inclusive, intergenerational society. Yale leaders will explore the cultural context, market landscape and how their up-and-coming, blended program hopes to unleash the experience, energy, and expertise of retired executives to help build a better world.


Speakers:

Kavitha Bindra, Assistant Dean and Executive Director of Executive Education, Yale University 

Marc Freedman, Founder and Co-CEO of CoGenerate

Tracy Weber Sheerin, Managing Director, Digital Learning and Strategic Initiatives, Executive Education, Yale University


Location: Potomac Ballroom

Jerry Zen – CEO of 3DAYS

3:30 PM – 4:00 PM

Afternoon Break & Networking


Grab coffee, snacks, and network with your peers. Want to learn more about enterprise offerings, social impact, marketing, career services, learning technology, student support, and more? Connect with our 2U experts stationed throughout the foyer during breaks.


Location: Potomac Foyer

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

General Session


4:00 PM - 5:00 PM

The Essential Mission of the University


Enrollment declines. Rise of alternative credentials. Greater adoption of online learning. Even as higher education evolves, does the essential mission of the university endure? Leaders in higher education discuss the challenges to the traditional university, the new landscape of diversity in higher education, opportunities ahead, and more for today’s institutions.


Speakers:

Eric Grimson, Chancellor for Academic Advancement, Massachusetts Institute of Technology

Julio Frenk, President, University of Miami

Joe Helble, President, Lehigh University

Barbara Synder, President, Association of American Universities

 Andrew Hermalyn, President, Partnerships, 2U (Moderator)


Leveling Up: Innovating to Meet Online Higher Education’s Moment 


edX Founder, 2U Chief Platform Officer, and MIT professor Anant Agarwal leads a discussion with a panel of experts about what’s next in online higher education, from AI and AR/VR to blended learning, and maximizing the learning and teaching experience.


Speakers:

Courtney Harding, XR Creator

Soulaymane Kachani, Senior Vice Provost, Columbia University 

Lilach Mollick, Director of Pedagogy, Wharton Interactive

Jennie Shaw, Deputy Vice-Chancellor and Vice-President (Academic), The University of Adelaide

Wim A. Van der Stede, Dean, Extended Education, London School of Economics

Anant Agarwal, Chief Platform Officer, 2U (Moderator)


Location: Potomac Ballroom 

Jerry Zen – CEO of 3DAYS

6:30 PM - 8:30 PM

 


Global Forum Opening Reception

 

Join us for a cocktail reception with dinner, live music, and a special presentation of the 2023 winner of the edX Prize for Exceptional Contributions in Online Teaching and Learning. 


Location: Potomac Ballroom and Foyer


TUESDAY, OCTOBER 3

TIME

SESSION

LOCATION

7:00 AM - 3:00 PM

Registration and Information Desk Open

Potomac Ballroom 

8:00 AM - 9:00 AM

Breakfast


Location: Anacostia Ballroom and Foyer

Anacostia Ballroom and Foyer

 General Session


9:00 AM - 10:15 AM

 



A New Vision for Our Product Strategy


Hear from our new Chief Product Officer Aaron McCullough about how 2U is thinking about getting the right educational product to the right person at the right time to generate the right outcome: positively impacting lives.


Speaker: 

Aaron McCullough, Chief Product Officer, 2U


Fireside Chat: Entrepreneurship in Surprising Places…including Education


Hear from the co-chairs for the National Advisory Council on Innovation and Entrepreneurship (NACIE) as they discuss entrepreneurship and innovation and how higher education plays a role in it. 


Speakers:

Steve Case, Chairman and CEO, Revolution; Co-Founder, America Online; Chairman, Case Foundation

Kristina Johnson, Co-Chair, National Advisory Council on Innovation and Entrepreneurship


Employer Perspectives on the Education-to-Employment Pathway 


The Organization for Economic Cooperation and Development (OECD) estimates that 1.1 billion jobs will be displaced in the next decade. How is your institution, organization, or program meeting the workforce’s fast-changing needs? Hear from a panel of employers about the importance of the education-to-employment pathway.


Speakers:

Mark Hillman, Global Enterprise Functions L&D Lead, Accenture

Marc Wilken, CEO, Lufthansa Technical Training 

Matt Sigelman, President, The Burning Glass Institute (Moderator)


Location: Potomac Ballroom

Potomac Ballroom  

10:15 AM – 10:45 AM

Morning Break & Networking

 

Grab coffee, snacks, and network with your peers. Want to learn more about enterprise offerings, social impact, marketing, career services, learning technology, student support, and more? Connect with our 2U experts stationed throughout the foyer during breaks.


Location: Potomac Foyer

Potomac Ballroom Foyer

Breakout Sessions


10:45 AM - 11:45 AM

A Portfolio Strategy to Respond to Global Challenges


How do you develop your institute’s portfolio of professional/online education, while balancing the objectives of the organization and the energy in teaching staff, with the market need? And how do you evaluate if you are making the right choices? In this session we will share the approach of TU Delft and activate you to develop your own portfolio strategy and assess its impact.

 

Speaker:

Janine Kiers, Portfolio Manager Extension School, Delft University of Technology


Location: Rock Creek A 

 

From Story to Structure: How to Put a ‘Spark’ in your MOOCs (and Your Professors)


How to spark creativity in professors who are buried deep into their expertise? At KU Leuven, we tackle this challenge by starting from the story professors want to tell and building on this to create the design of the MOOC. We will show how digital storytelling is a crucial factor in our instructional design framework and explain how we incorporated it into our evolving support model, including 4-day bootcamps and quality gates.


Speakers:

Elke Van der Stappen, Product Owner - Course Design Team, KU Leuven

Kenny Verbeke, Application manager, IT department, KU Leuven

 

Location: Rock Creek B


edX for Impact: Creating Access and Igniting Change Through Social Impact


Learn about edX for Impact – a collective effort to help marginalized learners get the education they need in order to develop the skills to pursue rewarding careers. edX for Impact programs are typically funded by corporate, foundation, local, state, and government partners, and provided at no cost to learners. Programs are based on the Aspen Institute’s Collective Impact Model.


Speakers:

Mia Bartlett, Head of Impact, Americas, 2U

Chris Berthiaume, Director, Technology Employment in Colorado Partnership (TECP), Denver Economic Development and Opportunity

Juanita Soranno, VP Emerging Product Operations, 2U

Nicola Wilkin, Director of Education, University of Birmingham

 

Location: Potomac Ballroom

Rock Creek Ballroom A
























Rockcreek Ballroom B















Potomac Ballroom


11:45 AM – 12:45 PM

Lunch & Networking

 
Grab lunch and network with your peers. Want to learn more about enterprise offerings, social impact, marketing, career services, learning technology, student support, and more? Connect with our 2U experts stationed throughout the foyer during lunch.


Location: Anacostia Ballroom and Foyer

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

Breakout Sessions

 
1:00 PM - 2:00 PM

 

Enterprise Opportunities: Educating the Workforce Through Your Content


We are working to shape edX into a one-stop destination for education options–including for top organizations looking to reskill and upskill their workforces. 


Gain insight on what we are hearing from employers about the skills needed today, and  opportunities to meet these needs through your educational offerings.


Speakers:

Andy Morgan, EVP, Corporate Development and Head of Enterprise, 2U

Steve van der Westhuizen, SVP, Strategy & Product Marketing - Enterprise


Location: Rock Creek A

 

Online Learner Experience: the New (Un)conventional Journey 


According to the World Economic Forum, 50% of all employees will need reskilling by 2025. Adopting a skills-based approach is expected to be beneficial to both employers and workers. Organizations, on a global scale, need robust and valid support by educational institutions to keep all stakeholders (including employees) continuously prepared. In this interactive and participatory-based session, tackle questions together on strategic direction for online learning, learning design, and the learner profile.


Speaker:

Leonardo Caporarello, Associate Dean for Online Learning Experience, SDA Bocconi


Location: Rock Creek B

 

Axim Collaborative: Building on edX’s Commitment to Educational Equity


Previously known as the Center for Reimagining Learning (or “tCRIL”), Axim Collaborative is the nonprofit started by Harvard and MIT with the proceeds from the sale of edX to 2U. Hear from Stephanie Khurana, Axim’s inaugural CEO, about how the organization is building on edX’s founding commitment to educational equity and its new mission to make learning more accessible, more relevant. You will also hear what’s next for Open edX.


Speakers:

Ignacio Despujol, Professor, Universitat Politècnica de València

Eric Grimson, Chancellor for Academic Advancement, Massachusetts Institute of Technology

Mike Hassett, Director, Learning Technology, Western Governors University

Stephanie Khurana, CEO, Axim Collaborative

Jenna Makowsi, Senior Product Manager, Axim Collaborative

Sahar Salter, Marketing Manager, Campus-IL

Ed Zarecor, VP of Engineering, Axim Collaborative

 


Location: Potomac Ballroom


General Session


2:15 PM - 4:00 PM

The Higher Education Market: Insights on Consumer Demand, Learning Trends, and More


The higher education market is much different now than it was even three years ago. More institutions offer educational content online. More students have access and have opted in. And, in general, more people have bought into the promise and potential of online learning. 


Hear from our Chief Marketing Officer Michael Kurbjeweit and EVP of Corporate Development and Head of Enterprise Andy Morgan on insights on learner demand, the higher education market, what we are learning from the edX platform, and more.


Speakers:

Michael Kurbjeweit, Chief Marketing Officer, 2U

Andy Morgan, EVP, Corporate Development and Head of Enterprise, 2U


Future-Proofing the University  


It’s a critical time in history for the traditional university. How do we meet this moment? Hear from heads of influential organizations who both preserve higher education and push it to evolve to solve the most pressing issues today.


Speakers:

Nick Dirks, CEO, NY Academy of Sciences

David Leebron, President Emeritus, Rice University

Bin Yang, Provost, Tsinghua University

Anjali Ramburn, General Manager, 2U (Moderator)


View from the Top: Perspectives from University Presidents

 

University presidents from institutions in our partner community share their unique and candid perspectives on digital transformation, tough decisions, and greatest opportunities ahead. 


Speakers:

Reginald DesRoches, President, Rice University

Ellen Granberg, President, The George Washington University

Gary May, Chancellor, University of California, Davis

Andrew Hermalyn, President, Partnerships, 2U (Moderator)

 

Parting Thoughts with 2U Leadership 


Throughout the Global Forum we will be listening to your questions, concerns, and ideas. In this closing session hear our top takeaways from our leaders and why we are excited about the future together.

 

Speakers: 

Chip Paucek, Co-Founder and CEO, 2U 

Anant Agarwal, Chief Platform Officer, 2U

Andrew Hermalyn, President, Partnerships, 2U


Location: Potomac Ballroom

Jerry Zen – CEO of 3DAYS

4:00 PM - 5:00 PM

Global Forum Send Off 


After two days of connection, collaboration, and conversation, join us for a final farewell from this year’s Global Forum.


Location: Rock Creek Foyer


 

2U Headquarters Open House

 

The 2023 Global Forum will end with an optional Open House at 2U Headquarters on Wednesday, October 4 from 9:00 AM - 11:30 AM. 


The Open House will provide a behind-the-scenes look at the 2U magic that goes into our partnerships together. There will also be breakfast, entertainment, and an opportunity to visit key locations in the office and meet more of the 2U team.


See additional details for the event below.

About 2U Headquarters: 

 

2U Headquarters is located approximately 30 minutes from downtown Washington, DC and the event hotel. The address is: 7900 Harkins Road, Lanham, Maryland 20706. 


Transportation:

 

Shuttle Service: Transportation will be provided to and from the Renaissance Washington DC Downtown Hotel and 2U Headquarters. See the schedule below.

 

8:00 - 8:30 AM: Transportation will arrive at the Renaissance Washington DC Downtown Hotel to transport you to 2U Headquarters. Pick up will take place at the main entrance. A 2U team member will be onsite to guide you to the pickup location. The last shuttle will leave at 8:30 AM. 

 

11:30 AM: Transportation will leave from 2U Headquarters to the Renaissance Washington, DC Downtown Hotel. 

 

Parking:

 

If you plan to arrive at 2U Headquarters on your own, you can use the designated visitor parking. 


Train:

 

There is a train station, New Carrollton train station, approximately a 6-minute walk from 2U Headquarters (available service: Amtrak, Metro, MARC). If you are departing from downtown Washington, DC, Union Station is a short 5-minute ride from Renaissance Washington DC (available service: Amtrak, Metro, MARC, VRE).


Travel Time to Local Airports:


Ronald Reagan Washington National Airport 
   • From Hotel: 12-minute drive
   • From 2U HQ: 30-minute drive


Washington Dulles International Airport
   • From Hotel: 45-minute drive
   • From 2U HQ:  1-hour drive


Baltimore/Washington International Airport
   • From Hotel: 1-hour drive
   • From 2U HQ: 40-minute drive

 

Luggage:

 

If you are taking advantage of provided transportation to the hotel, we can arrange for you to keep and store your luggage there after checkout. If you are leaving directly from 2U Headquarters, we will provide space for you to store your luggage.


Dedicated Workspace at HQ:

 

If you would like to stay at HQ past the end of our Open House at 11:30 AM, there will be dedicated space available where you can work or relax. 


Check-In at 2U Headquarters:

 

Upon arrival, you will need to check-in at the front desk. You will receive an email with the subject line “You’re Invited to 2U HQ” with a QR code that will be used to check you into our building. If you have any issues accessing the QR code, we will be able to assist you onsite.

TIME

 


LOCATION

8:30 AM

Transportation to 2U HQ from the Renaissance 

Potomac Ballroom 

9:00 AM - 11:30 AM

2U HQ Open House 

Anacostia Ballroom and Foyer

11:30 AM 



Transportation Available to the Renaissance

Potomac Ballroom  

Deti

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Elevate your summer experience with an exclusive gathering that combines the excitement of Topgolf with the innovation of Elastic. Get ready for an afternoon of thrilling swings, refreshing drinks, and unforgettable moments. Unleash your inner golfer, connect with industry experts, and make lasting memories in an atmosphere buzzing with energy and enthusiasm.

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Day 1 

2 pm

Welcome from 2U Leadership

Our Global Forum will open with a welcome from President of Partnerships Andrew Hermalyn, followed by remarks from Co-Founder and CEO Chip Paucek.


Speakers: Chip Paucek, Andrew Hermalyn

3 pm

Plenary Session

Speaker presentation by our Co-Founders Timothy Staples and Jeffrey Hunt.




4 pm

Roundtable Discussion: “What Makes an Effective Virtual Event?”

“What Makes an Effective Virtual Event?” is a roundtable panel, hosted by moderator Leslie Patel.

5 pm

Networking Happy Hour

Network with other event professionals at an on-site happy hour, sponsored by Logo Co. 

12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

TUESDAY, OCTOBER 3

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


12pm - 1pm

How to Build Schedule Blocks

C. Doe

The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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